Literature review on customer satisfaction in banks

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Literature Review on Customer Satisfaction Dr. Ankur Saxena (Technocrats Institute of Technology - MBA, Bhopal, India) 1. Introduction: Customer satisfaction is an ambiguous, abstract and confusing concept. Customer satisfaction refers to the extent to which customers are happy and delighted with the products and services provided by a business. In. The literature review on service quality and customer satisfaction with banks situated in foreign countries reflects the findings of various professionals and researchers. With a view to authenticate the study, various literatures have been reviewed to identify the research blogger.com by: 2. REVIEW OF LITERATURE Aurora and Malhotra () studied the level of customer satisfaction and marketing strategies in both private and public sector banks in India. It revealed six factors of customer satisfaction in public sector banks viz, routine operations, price, situational environmental technology and .

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(Thakur, ) has presented that how service quality and customer satisfaction is related to customer’s loyalty in Indian Banking sector’s perspective. He found that customer satisfaction is significantly and positively related with customer loyalty and customer satisfaction is an important mediator between service quality and customer loyalty. Literature Review on Customer Satisfaction Dr. Ankur Saxena (Technocrats Institute of Technology - MBA, Bhopal, India) 1. Introduction: Customer satisfaction is an ambiguous, abstract and confusing concept. Customer satisfaction refers to the extent to which customers are happy and delighted with the products and services provided by a business. In. LITERATURE REVIEW On-line, real-time banking services have now become a birth right of the customer as the customer demands the flexibility of operating an account in any branch of a bank irrespective of which branch the account was domiciled (BankAway, ). ResearchGate has not been able to resolve any citations for this publication. technology play an important role in satisfying the.

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II. REVIEW OF LITERATURE Aurora and Malhotra () studied the level of customer satisfaction and marketing strategies in both private and public sector banks in India. It revealed six factors of customer satisfaction in public sector banks viz, routine operations, price, situational environmental technology and interaction. LITERATURE REVIEW However the customer’s satisfaction from banks plays the great role to the development of the community. The banking Industry is high competitive with banks not only competing among other financial institution (Kaynak and Kucukemiroglu, ).File Size: KB. 11/12/ · Due to Continues growth of technology, increasing customer base, evolution of alternate banking channels, has changed the way of banking services, so hence the customer satisfaction. Banking Author: Munish Kumar.

customer satisfaction in banking sector literature review
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literature review on customer satisfaction in banks

kumbhar v. m. factors affecting the customer satisfaction in e-banking: some evidences form indian banks management research and practice vol. 3 issue 4 () pp: literature review on customer satisfaction in banks Customer satisfaction has been considered the essence of success in today’s highly competitive banking industry. Prabhakaran and Satya () mentioned that the customer is the king. Heskett et al. () argued that profit and growth are stimulated primarily by customer loyalty. satisfaction. Keywords: customer satisfaction, service quality, customer relationship, customer loyalty, responsiveness, empathy. INTRODUCTION In today’s competitive world, all organizations are focusing on customer satisfaction. They have shifted their objective from earning profits to provide customer satisfaction. ICICI Bank is a very good.

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The literature review on service quality and customer satisfaction with banks situated in foreign countries reflects the findings of various professionals and researchers. With a view to authenticate the study, various literatures have been reviewed to identify the research blogger.com by: 2. LITERATURE REVIEW However the customer’s satisfaction from banks plays the great role to the development of the community. The banking Industry is high competitive with banks not only competing among other financial institution (Kaynak and Kucukemiroglu, ). Literature Review On Customer Satisfaction In Banks have taken necessary steps to ensure that you are hiring the right professionals and service who can write quality papers for you. Browse our writing Literature Review On Customer Satisfaction In Banks samples.